Building awareness for the word's best car storage facility

The vision behind SHY Automotive was, quite simply, to build the best luxury car storage facility in the world. The old mantra ‘build it and they will come’ does apply to some degree but we also realised that in the noisy 21^st Century we would have to work hard to cut through to the right audience to ensure SHY stood head and shoulders above our competitors.  

Growing a business from scratch is hard; you know you’ve got something special but you need a way of people finding out about you quickly and with all the right key messages sticking in their minds. Advertising, social media, digital marketing – it all plays a part for us. But what we wanted was some expert PR to help us with our official ‘launch’ and ongoing communications. Someone that could help us to become ‘not just another car storage business’.

After a long search, we landed on Influence Associates. Already representing brands like Rimac, Bugatti, Morgan, Gordon Murray Automotive and around 80 others, the team immediately understood the SHY Automotive offering. With a specialism in blue chip motoring brands, they came to us with a proposal that wasn’t just about awareness, but about brand-building and business conversion.

We’ve really only just begun, but with many of the foundations laid internally already with high-quality image assets, a clear and elegantly designed website and – of course – the physical facility to back-up our claims as the world’s leading luxury car storage offering, we’ve already seen great results. Our official launch announcement generated 207 pieces of coverage globally, featuring in the Metro, Mail Online,The Sun, The Telegraph and more specialist titles like Supercar Blondie. We saw website traffic increase, enquiries rise, social media followings grow and could feel our brand growing in tandem.

When we talk about SHY as the best in the world, we don’t just mean the conditions in which we keep the vehicles in our care –which you can read more about here https://www.shyautomotive.com/car-storage/home  – but we mean in every single aspect of the business. In our communications, our customer service and our digital presence we always aim for the top